Feb 6, 2026
Southern California False Advertising Lawyer.

In Southern California, the “bait and switch” scam is unfortunately a common tactic used by dishonest businesses to lure in customers under false pretenses. If you’ve ever been enticed by a great deal only to find the offer was too good to be true, you may have encountered this deceptive practice.

At Michael Geller Law, we understand how frustrating and unfair it is to fall victim to bait and switch fraud. Let’s break down what bait and switch is, why it’s illegal, and how our experienced attorneys can help protect your rights.

What is Bait and Switch?

It is a deceptive advertising tactic where a business advertises a product or service at an attractive price, only to “switch” it for a different, often more expensive, product once the consumer shows interest. This practice is not only unethical but also illegal in California and across the United States. The essence of the bait and switch scam is the misrepresentation of a deal or offer, which leads customers to believe they are getting something that is not actually available.

Why is Bait and Switch Deceptive?

False advertising is deceptive because it preys on consumers’ trust. When you see an offer that seems like a good deal, you are encouraged to take action. But once you show interest, you find that the offer isn’t available, and you’re pushed toward a different option, often with higher prices or less favorable terms. This leaves customers feeling misled, frustrated, and sometimes financially impacted.

Can You Sue for Bait and Switch?

Absolutely. Bait and switch fraud is illegal under California’s consumer protection laws. If you have fallen victim to this deceptive tactic, you may have the right to sue for bait and switch. A lawsuit can help recover damages you incurred due to the scam, including the cost of the product or service you were misled into purchasing, as well as any additional financial losses caused by the fraudulent practice.

How to Report Bait and Switch

If you’ve encountered a bait and switch scam in San Bernardino, CA, it’s important to report the business to the appropriate authorities. The California Attorney General’s office handles consumer fraud cases and can help investigate deceptive practices like bait and switch. You can also file a complaint with the Federal Trade Commission (FTC), which enforces national consumer protection laws.

How to Sue for Bait and Switch

To sue for deceptive advertising in California, you need to establish that the business’s actions were fraudulent, and that you were harmed by their deceptive tactics. Here are steps to take:

  1. Document the Evidence: Keep records of any advertising or offers made by the business, as well as any communication you had with them regarding the deal.
  2. Contact an Attorney: A California fraud lawyer can help assess your case, gather evidence, and guide you through the process of filing a lawsuit.
  3. File the Lawsuit: Your attorney can file a civil lawsuit on your behalf, aiming to recover damages for the deceptive practice.

Is Bait and Switch Illegal?

Yes, these deceptive sales tactic are illegal under both state and federal law. In California, businesses are prohibited from using deceptive advertising practices that mislead consumers into purchasing something that is not as promised. This practice violates California’s Consumer Legal Remedies Act and the Unfair Competition Law. If you’ve been deceived, you have the legal right to take action.

SoCal Bait and Switch Laws

In Southern California, including San Bernardino, the law provides strong protection against deceptive marketing practices. California law has specific provisions that address bait and switch fraud and ensure that consumers have the right to be informed truthfully about products and services. If you’ve been a victim of bait and switch, you are not alone—our experienced team at Michael Geller Law is ready to help you navigate the legal process and protect your consumer rights.

What is the Definition of Bait and Switch?

To put it simply, the definition of bait and switch is the act of advertising a product or service at an attractive price (the bait), only to find that the advertised product is not available, and the seller attempts to push a different, often more expensive, product (the switch). This tactic is illegal because it involves intentional misrepresentation.

Let Michael Geller Law Help You with Bait and Switch Fraud

If you’ve fallen victim to a bait and switch scam in San Bernardino, CA, our team at Michael Geller Law is here to help. We specialize in protecting consumers from fraud and deceptive practices. Our attorneys will thoroughly investigate your case and help you understand your legal options.

At Michael Geller Law, we are committed to holding businesses accountable for unethical practices. If you’ve been misled by a bait and switch scheme, don’t wait—contact us today for a consultation. We’ll fight for the compensation you deserve.